Case Study: Booyah Advertising achieves increased operational efficiency and 70% adoption with Pathmatics Explorer

How Switching From a Competitor Helped Booyah Save Time & Increase Operational Efficiency

Booyah Advertising, a Denver-based full-service agency, struggled with inaccurate and insufficiently granular ad intelligence from a competitor—making programmatic vs. direct buying, DSP usage, and creative/messaging analysis difficult. The agency switched to Pathmatics and adopted Pathmatics Explorer to gain more accurate spend and impression data, clearer programmatic insights, and visibility into creatives and landing pages.

Pathmatics implemented Explorer along with dedicated onboarding and training, which improved data accuracy and usability for Booyah. In just four months the team had 15 active users who took 7,906 actions and used Explorer on 70% of business days, resulting in faster workflows, increased operational efficiency, and deeper client value that led to more projects.

Booyah Advertising

Melissa Leonas

Director of Display