Case Study: OMD achieves expanded reach and 30% higher asset engagement with Pathmatics Explorer

How Pathmatics Helped OMD Drivee Reach and Engagement for Their Client

OMD, a global media agency, was facing a challenge convincing a Sporting Goods Company client that its traditional media-buying practices were causing it to fall behind competitors who used programmatic partners and geo-targeted tactics. To get reliable competitive intelligence and build a new buying and flighting strategy, OMD turned to Pathmatics and specifically used Pathmatics Explorer.

Using Pathmatics Explorer, OMD analyzed desktop and mobile display and video across competitors to reveal a 50% shift toward programmatic buying, identify top creative and flighting windows, and map saturated versus untapped markets. Pathmatics’ data enabled OMD to recommend programmatic partners and new publishers, resulting in 5 new media partnerships, expanded regional targeting and share of voice, and a 30% improvement in asset engagement.

OMD

Samuel Yonack

Media Analyst, Digital Investment