Case Study: Varick achieves more projects and business with Pathmatics Digital Ad Intelligence

How Pathmatics Digital Marketing Intelligence Helped an Ad Agency Bring in More Projects & Business From Partners and Clients

Varick, an audience-centric digital marketing agency, needed transparent, holistic digital ad intelligence to support its Sales Planning team in developing RFP responses and winning client business. Facing a complex, opaque digital advertising ecosystem and an overreliance on multiple, hard-to-combine data sources, Varick adopted the Pathmatics Digital Ad Intelligence Platform to get easy-to-use, cross-channel visibility into competitors’ and partners’ digital media activity.

Pathmatics delivered estimated ad spend and impressions, device breakouts, a large creatives library, publisher/site data, and unique impression-path visibility, enabling Varick to quickly surface actionable insights without manual data wrangling. As a result, Varick’s Sales Planning team supplied stronger competitive intel to clients, drove more projects and business across the organization, expanded demand for these insights internally, and saved significant time previously spent downloading and pivoting raw data.

Varick

Linda Alicea

Director, Strategy and Planning