Case Study: Alpha Foundations Doubles Appointments and Cuts Cost per Appointment with Pathlight

Alpha Foundations Wins Big with Pathlight: 2X Appointments Booked + 25% Cost Reduction per Appointment

Alpha Foundations, a residential and commercial foundation repair company with more than 10 locations in Florida, Georgia, and Alabama, needed a better way to manage sales and customer care performance as it grew. With Pathlight, the team aimed to replace slow, manual CRM and contact-center reporting with real-time performance data and AI-driven coaching.

Pathlight helped Alpha Foundations pull Salesforce and RingCentral data into a single, easy-to-use app that gave managers and frontline employees instant visibility into goals, coaching, and team performance. As a result, Alpha Foundations doubled the number of appointments booked and cut cost per appointment by 25%, while also saving managers significant reporting time and improving alignment, accountability, and team culture.

Alpha Foundations

Renee Dawkins

Director of Customer Care