Case Study: TriState Capital Bank achieves stronger growth and engagement with Pathfinders Advertising

TriState Capital Bank doubles average time on site with Pathfinders Advertising

TriState Capital Bank, a relationship-focused commercial and private bank, faced challenges in accelerating its growth due to its reliance on word-of-mouth marketing, an outdated online presence, and inconsistent branding. Without physical branches, building brand awareness was difficult. The bank engaged Pathfinders Advertising to develop a strategic marketing push.

Pathfinders Advertising defined the bank's brand archetype, developed a new conventional look, and created an engaging web presence. This solution included audience research, branding strategy, and web development. As a result, the average time users spent on the TriState Capital Bank website doubled, and the bank experienced double-digit growth across its commercial loans, private banking, and treasury management divisions.

TriState Capital Bank