Case Study: PNC reaches millennials and Gen X with Pathfinders Advertising video storytelling

PNC reaches millennials and Gen X with a 60-second video from Pathfinders Advertising

PNC bank aimed to promote its Virtual Wallet digital banking experience to two distinct audiences: students (millennials) and their parents (Gen X). The challenge was to effectively engage both groups with a singular campaign due to constraints on time and budget. Pathfinders Advertising was enlisted to address this multi-generational marketing need.

The solution from Pathfinders involved creating a 60-second video that used high-quality videography and storytelling to resonate with both demographics. By focusing on the different frames of reference for each audience, the video delivered a dual value proposition. As a result, PNC was able to capture both target audiences with one piece of content, which was prominently featured on their website and aimed at increasing brand recall and customer loyalty.

PNC