Case Study: Nutrilite boosts social media engagement with Pathfinders Advertising

Nutrilite drives 365K impressions and 20K engagements with Pathfinders Advertising

Nutrilite, the world's top-selling vitamin and dietary supplement brand, partnered with Pathfinders Advertising to address a key challenge: rebranding their social media presence to drive awareness, product consideration, and education, particularly among their direct sellers. The goal was to bring the brand's farm-to-supplement story to life in a social-friendly way.

Pathfinders Advertising developed a solution centered around a photo shoot in Southern California, creating over 750 assets. This content was incorporated into social media calendars, resulting in impressive engagement. The campaign was a success, with top-performing posts exceeding the target engagement rate by 78% and generating 365,000 impressions, which helped Nutrilite grow its follower base and strengthen community engagement.

Nutrilite