Case Study: Naturally Fresh doubles social media reach with Pathfinders Advertising

Naturally Fresh doubles social media reach with Pathfinders Advertising

The customer, Naturally Fresh, a walnut shell cat litter brand, faced the challenge of connecting with eco-conscious pet owners, particularly millennial pet parents. They enlisted Pathfinders Advertising to design a social media campaign that would leverage influencers to create authentic content.

Pathfinders Advertising launched an influencer marketing activation, selecting ten top-tier influencers aligned with the brand's values. The solution drove significant results, including 532,000 impressions and over 1,700 website visits. This effort doubled Naturally Fresh's overall social media reach compared to the previous year, enhancing brand awareness and boosting sales.

Naturally Fresh