Case Study: Naturally Fresh boosts brand awareness, traffic, and sales with Pathfinders Advertising

Naturally Fresh boosts website traffic 42% with Pathfinders Advertising

Naturally Fresh, a walnut shell cat litter brand, faced the challenge of boosting brand awareness, social and web traffic, and sales. They enlisted Pathfinders Advertising to achieve these goals through a social media campaign.

Pathfinders Advertising implemented a multi-channel "Gotcha Day" campaign centered around pet adoption. The solution included a national sweepstakes, influencer promotions, and user-generated content. This strategy resulted in a 42% increase in website traffic, 10.5 million total impressions, and a 10% sales increase at key retailer Petco.

Naturally Fresh