Case Study: First Student captures leads and launches alternative transportation with Pathfinders Advertising

First Student captures 147 leads with Pathfinders Advertising

Pathfinders Advertising partnered with First Student, a leader in the student transportation industry. The customer's challenge was to expand its services to meet the growing demand for safe, reliable bus alternatives for students with special needs, those experiencing homelessness, and those out of district.

Pathfinders Advertising developed a multi-faceted solution for the First Alt launch, which included market research, high-level messaging, and an online media campaign. The results were highly successful, generating a 5.87% Google Search click-through rate and capturing 147 leads. The campaign was so effective that First Student had to temporarily pause paid media to add operations staff to serve the influx of new customers.

First Student