Case Study: Ent Credit Union achieves a member-first credit card rollout with Pathfinders Advertising

Ent Credit Union launches a member-first credit card program with Pathfinders Advertising, optimized for 85% dark mode users

Ent Credit Union made a values-based decision to bring its credit card program in-house but faced the significant challenge of ensuring a smooth transition that would not confuse its members or erode trust. They partnered with Pathfinders Advertising to design and launch a new, member-first credit card program that would add more value and personalization than their previous third-party solution.

Pathfinders Advertising implemented a data-driven strategy that included developing five personalized card offerings, extensive member testing, and a multi-channel marketing rollout. The solution was designed with a mobile-first approach and optimized for the member experience at every touchpoint. As a result, Pathfinders helped Ent successfully establish a flexible, in-house credit card program that built a strong foundation for long-term member loyalty and provided more personalized offerings based on continuous member feedback.

Ent Credit Union