Case Study: Bread Financial launches a Yankees co-branded Mastercard with Pathfinders Advertising

Bread Financial launches Yankees Mastercard for the 2023 MLB season with Pathfinders Advertising

Bread Financial enlisted the advertising vendor Pathfinders to launch a new co-branded Mastercard for New York Yankees fans. The high-profile challenge involved creating card designs, launch collateral, and naming an exclusive rewards program to successfully connect with the team's dedicated fanbase.

Pathfinders developed a solution grounded in research, which highlighted the popularity of Yankees merchandise. This led to a card design featuring the iconic "NY" logo and the creation of the Pinstripe Rewards program. The vendor also produced impactful Yankee Stadium signage for the 2023 opening day, which included QR codes for immediate fan applications. As a result, Pathfinders helped launch a campaign that successfully merged team iconography with card benefits for a highly engaged audience.

Bread Financial