Case Study: Bread Financial launches 32 NFL team card designs with Pathfinders Advertising

Bread Financial launches 32 NFL card designs with Pathfinders Advertising

Bread Financial approached Pathfinders Advertising with the challenge of creating 32 distinct credit card designs for the NFL Extra Points Visa program. Each design needed to capture the unique identity of an individual NFL team while ensuring the entire collection maintained a cohesive and organized look that would appeal to the league's fans.

Pathfinders implemented a solution rooted in deep research into each team's symbols, colors, and memorabilia to conceptualize authentic designs. The result was a full set of 32 cards that were instantly recognizable to fans and, critically, were quickly approved by all NFL teams, which helped to efficiently speed the new credit card program to market.

Bread Financial