Case Study: Artistry boosts engagement and sells out Go Vibrant Lipstick with Pathfinders Advertising

Artistry boosts engagement 52% with Pathfinders Advertising

The skincare and cosmetics brand Artistry faced the challenge of launching their first clean, vegan lipstick, Go Vibrant, and generating significant buzz around its "color for every tone" value proposition. They enlisted Pathfinders Advertising to visually represent the product in a way that would resonate with their target audience.

Pathfinders Advertising implemented an influencer marketing solution, repurposing corporate assets into user-generated content-style posts and leveraging a diverse pool of content creators. They also concepted a giveaway to drive engagement. The campaign was a major success, increasing Artistry's engagement by 52% and helping the product sell out in just seven days. Pathfinders also exceeded their own channel benchmarks by three times.

Artistry