Case Study: Rakuten LinkShare reduces manual work and errors by 50% and empowers attendee scheduling with Pathable

How Rakuten Linkshare Creates Empowered Attendees and Event Connections While Also Reducing Manual Work & Errors by 50%

Rakuten LinkShare, a division of Rakuten Inc., runs 3–5 global Symposium events each year with 100–1,000 attendees per event and thousands of one‑on‑one meetings to coordinate. Coordinating up to 2,000 private meetings per event using Microsoft Outlook left Account Managers overwhelmed and attendees overbooked, so Rakuten LinkShare turned to Pathable’s desktop and mobile event app platform to centralize scheduling and networking.

Pathable implemented private social networks, secure customizable agendas, self‑service 1:1 meeting scheduling and an account‑manager view/table reservation tool, giving attendees control and instant visibility into schedules. The Pathable solution empowered users to book ~6,500 private meetings annually, generated 8,000+ private messages/connections and 12k+ interactions, cut manual work and errors by more than 50% and halved booking time—resulting in happier attendees and Account Managers.

Rakuten LinkShare

Pam O’Neill

Manager, Trade Shows and Events