Case Study: AMEXCAP (Mexican Association of PE & VC Funds) keeps Mexico’s private equity industry connected with Pathable’s virtual event platform

AMEXCAP - Customer Case Study

AMEXCAP, the Mexican Association of PE & VC Funds, faced the challenge of moving its flagship Private Equity Summit (Cumbre 2020) online when in-person gatherings were prohibited in 2020. With just one month to plan, AMEXCAP needed a virtual platform that preserved networking and sponsor exposure, simplified speaker workflows, and supported secure, permissioned access for different attendee groups. They selected Pathable’s virtual event platform and partnered with production agency Siete Media to execute the event.

Pathable delivered a branded, customizable event site with a multi-day agenda, live webinars (Zoom-integrated mirrored sessions and virtual green rooms), private video meetings, a virtual trade show, permissions controls, and custom pages and tutorials. The solution enabled two days of interactive programming and sponsor booths that drove lead capture; Cumbre 2020 hosted nearly 700 attendees with about 17% of pageviews from mobile devices. Pathable’s features smoothed speaker production, supported private meetings that “worked very well,” and generated strong sponsor engagement and positive feedback from AMEXCAP.

AMEXCAP