Case Study: Muscle Nation achieves record-breaking Black Friday performance with Patchworks

Muscle Nation - Customer Case Study

Muscle Nation, an Australian ecommerce retailer, experienced uncontrollable growth that its IT systems could not support. Their warehouse and storefronts were not integrated, leading to stock issues, overselling, and overwhelmed manual processes. This operational chaos resulted in unhappy customers and exhausted staff, threatening the brand's success.

Patchworks implemented a solution by integrating the company's Warehouse Management System, Peoplevox, with its Shopify Plus storefront. This was more than a simple connection, as Patchworks collaborated to resolve complex issues with bundles and order processing. The results were proven during Black Friday 2020, when the integrations built by Patchworks seamlessly processed a record-breaking 55,000 orders in a single day without any issues.

Muscle Nation

Nathaniel Anthony

CEO & Owner