Case Study: Gymshark scales Black Friday order processing with Patchworks

How we aided the UK’s fastest growing business

Gymshark, a fitness apparel brand, faced a critical challenge when its IT infrastructure failed during a Black Friday sale, causing system outages and an inability to process hundreds of thousands of orders. Realizing their systems could not handle their rapid growth, the company sought a new solution for replatforming and integration, which led them to partner with Patchworks and its integration platform.

The solution implemented by Patchworks provided a fully tailored integration platform that automated data transfers and connected Gymshark's e-commerce platform to their warehouse. This drastically reduced manual entry, eliminated human error, and provided the processing power to handle tens of thousands of orders per product launch. The measurable results included a successful Black Friday with no issues, significant time and cost savings, and the ability to seamlessly scale for future growth.

Gymshark

Chris Perrins

Chief Technology Officer