Case Study: AYBL Group reduces overselling with Patchworks Stockr

Aybl Group - Customer Case Study

The Aybl Group, the UK's fastest-growing women's gym wear brand, faced a severe challenge with overselling. Their rapid growth and the operation of six separate Shopify stores that all shared one global stock pool created a situation where they were effectively advertising six times their actual inventory. This, combined with slow previous technology, led to a major incident where they had to refund £300,000 in orders and contact 7,000 customers, severely damaging their reputation and operational resources. They turned to Patchworks for a solution.

Patchworks implemented its Stockr solution, which automatically unified the single stock pool across all six stores and updated inventory levels within milliseconds. This integration eliminated both overselling and underselling by instantly reallocating stock between stores based on performance. The results were immediate: during their next peak period, Aybl saw a 90% reduction in oversells. This saved significant time and money, protected the brand's reputation, and empowered them to continue their growth journey with confidence.

Aybl Group

Reiss Edgerton

Chief Executive Officer