Patch
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Case Study: Westminster Venue Collection exceeds growth targets with Patch marketing
A Patch Case Study
Westminster Venue Collection exceeds all growth targets with Patch
Westminster Venue Collection, a UK-based venue booking consortium, partnered with the marketing agency Patch to grow its membership portfolio, increase its industry prominence, and modernize its marketing approach. Their specific challenges included a need to attract a more diverse audience and significantly boost their newsletter subscriber base.
Patch implemented a multi-channel strategy that included a curated social media plan, targeted newsletters, SEO-focused blogging, and PR outreach. The results were significant, with all growth targets exceeded. On Instagram, followers increased by 14% and engagement by 42%, while LinkedIn impressions grew by 122%. The success led Westminster Venue Collection to renew its contract with Patch for another year.
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