Case Study: Merlin Venues exceeds income targets with Patch marketing

Merlin Venues exceeds income targets for the first time in 7 years with Patch

Patch Marketing was engaged by Merlin Venues, the entertainment division of Merlin Entertainments, which had not met its income targets for seven years. The challenge was to develop a new digital marketing strategy to position its famous London tourist attractions as premier corporate event spaces and finally achieve its financial goals.

The solution implemented by Patch Marketing included a comprehensive digital strategy focused on brand awareness and lead generation. This involved multi-channel advertising, remarketing, social media management, and digital PR. The results were significant, as Merlin Venues exceeded its income targets for the first time in seven years. Measurable impacts included a 253% increase in website enquiries, nearly 10,000 additional qualified website visitors, and over 1.6 million ad impressions.

Merlin Venues