Case Study: International Confex boosts reach, engagement, and attendance with Patch

International Confex boosts impressions 3,024% with Patch

International Confex, a UK-based event for experience professionals, faced a challenge in increasing visitor attendance and industry engagement after a previous event suffered from low footfall due to extreme weather. They engaged the marketing vendor Patch to help them increase visitor scans, grow their social media following, and boost attendance for their record-breaking event.

Patch implemented a multi-channel strategy that moved beyond standard promotion to connect with the audience's emotional drivers. The solution included personalized email sequences, a tailored social media strategy prioritizing community content, stakeholder activation, and segmented paid advertising. The results exceeded all targets, with a 3,024% increase in impressions and a 9,972% rise in engagements. Most importantly, visitor scans surged past the 25,000 goal, tracking 32,134 scans and contributing to record-breaking attendance.

International Confex