Case Study: Eventbrite achieves fully booked, sold-out experience days with Patch digital advertising

Eventbrite fills 2024 tours by mid-summer with Patch

Eventbrite, a major event management and ticketing platform, faced the challenge of increasing ticket sales for its new exclusive screening events and behind-the-scenes tours. They appointed the vendor, Patch, to devise a digital advertising strategy to raise awareness, drive traffic to their ticket pages, and boost sales for these unique experiences.

Patch implemented an omnichannel strategy using Google Ads and Meta Ads, focusing on quality traffic through targeted keyword research, compelling creative assets, and constant A/B testing. Their efforts resulted in both campaigns being classified as 'High Performing' on Meta Ads Manager. All 2024 tour dates were fully booked by mid-summer, leading to the addition of further dates which also sold out. Due to this high demand, 2025 dates had to be released early and were already nearly sold out.

Eventbrite