Case Study: SAP boosts applications and candidate interest with Pastilla’s animated employer brand film

SAP drives 50K new applications with Pastilla

The customer, SAP, a global enterprise, needed to revamp its employer brand to better attract millennial and female candidates. They engaged the vendor Pastilla to create an animated film for this purpose.

Pastilla led all creative work, including story, writing, directing, illustration, and animation, to produce an 8-bit arcade-style video game film aligned with SAP's vision. As a result of this campaign, SAP reported a significant surge in applications, with 50,000 new applications and 500 new candidates motivated to apply.

SAP