Case Study: Sacramento Public Library unifies 28 branches with a new brand identity from Pastilla

Sacramento Public Library unifies 28 branches with Pastilla

The Sacramento Public Library sought to create a unified and modern visual identity that could connect its 28 diverse branches while retaining each neighborhood's unique character. They partnered with the vendor Pastilla for a comprehensive rebranding project that encompassed brand strategy, creative services, and design to capture the library's role as a dynamic community hub rather than just a repository for books.

Pastilla developed a new identity system centered on a logomark that symbolizes connection and exploration through the use of negative space. The solution included creating flexible templates and accessibility standards to ensure a coherent rollout. The results were significant, successfully uniting all 28 branches under the new identity after engaging over 1,400 community members, all while achieving a full rollout with no compromises on accessibility.

Sacramento Public Library