Case Study: City of Pasadena strengthens tourism recovery with Pastilla

City of Pasadena scales a 3-phase tourism recovery campaign with Pastilla

The City of Pasadena faced the challenge of encouraging tourism to return after the Eaton Fire while honoring the affected communities. They partnered with the vendor Pastilla, which provided creative services, design services, brand strategy, and digital services to build a recovery campaign.

Pastilla's solution centered on an authentic campaign featuring real residents and business owners to showcase the city's resilience. The "Small City, Big Heart" messaging strengthened local business engagement and tourism sentiment, and the campaign won a Poppy Award for Best Sustainability or Resilience from Visit California.

City of Pasadena