Case Study: City of Glendale boosts Glendale Tech Week attendance with Pastilla

City of Glendale boosts tech event leads to 100% with Pastilla

The City of Glendale's Economic Development Division faced the challenge of marketing its major annual tech event, Glendale Tech Week, amidst shifting digital consumer behaviors and the need to adapt between virtual and in-person modalities. To promote the event and achieve its attendance goals, the city partnered with the vendor Pastilla for creative, design, development, and marketing services.

Pastilla implemented strategic marketing and creative services to overcome these challenges. Their efforts resulted in a 100% achievement of lead goals for the 2022 event. Furthermore, Pastilla's campaigns drove significant performance improvements, including a 41% decrease in conversion costs and a 34% decrease in cost-per-click from 2021 to 2022.

City of Glendale