Case Study: the City of Corona achieves a unified modern brand with Pastilla

City of Corona rebrands with Pastilla after engaging 2,200 employees and residents

The City of Corona sought to revitalize its brand to reflect its community's strength and values and support its new strategic vision plan. Pastilla partnered with the city on a rebranding initiative, providing brand strategy and design services to create an engaging identity that would unify local neighborhoods.

Pastilla conducted research that engaged over 2,200 employees and residents to develop a new brand centered on family values and the message “You Belong Here.” The solution included a simplified logo and a modern identity that expressed community spirit. The brand refresh was incredibly well received, heightening satisfaction and injecting enthusiasm into the community. It also led to further partnerships with Pastilla on downtown and public safety branding, forging a modern image the city could proudly embrace.

City of Corona