Case Study: City of Corona builds a vibrant downtown identity with Pastilla

City of Corona launches The Circle brand across official website and digital channels with Pastilla

The City of Corona engaged Pastilla to create a distinct visual identity for its downtown district, The Circle, which was undergoing revitalization. The challenge was to develop a brand that honored the area's deep-rooted history while establishing a bold and welcoming identity for the future, capable of attracting visitors and engaging residents.

Pastilla developed a brand strategy and design services solution that drew inspiration from Corona's history as the former lemon capital and the site of a historic circular race track. The solution included a custom logo, a vibrant color palette, and vintage typography that weaved this heritage into the visual identity. The new brand has been successfully implemented across the district's website and marketing materials, receiving positive feedback and building excitement for the area's future development.

City of Corona