Case Study: The Couch achieves faster feedback and approvals with Pastel

The Couch - Customer Case Study

Pastel helped The Couch, a six-person digital studio, overcome a challenge with its feedback and quality assurance process. The studio's clients, who were often unfamiliar with technical project workflows, found it difficult to provide clear feedback on staging sites, leading to confusion and inefficient communication methods like Google Docs or cluttered Github repositories.

By implementing Pastel, The Couch provided its clients with an intuitive tool for leaving specific feedback directly on websites, complete with automatic browser and device information. This solution from Pastel greatly reduced time-consuming email threads and back-and-forth communication. The result was a much less painful and more seamless feedback process, which the co-founder described as having saved the team a significant amount of time.

The Couch

Abby Muir

Co-founder