Case Study: pb+j achieves faster feedback and approvals with Pastel

pb+j - Customer Case Study

PB+J, a Toronto-based digital design studio, sought to streamline the feedback process for its web design projects. Their existing workflow, which relied on a chaotic mix of Basecamp posts, video calls, and shared spreadsheets, was inefficient. This made it difficult for clients, especially those less technically adept, to provide clear and specific feedback, leading to lengthy email chains and miscommunication.

By implementing Pastel, the agency transformed its client review process. Pastel allowed clients to leave comments directly on live websites, eliminating the need for lengthy descriptions and screenshots. This solution cut down PB+J's feedback collection time by at least 50%, accelerated overall communication, and empowered clients to give precise feedback without any technical knowledge. The team also saved hours previously spent preparing and managing feedback documents for each revision round.

PB+J

Kyle Dutka

Co-founder