Case Study: North Designs speeds up client feedback and approvals with Pastel

North Designs - Customer Case Study

North Designs, a fully remote web design agency, faced challenges in managing feedback and revisions from its distributed team and clients across multiple time zones. Their previous process, which involved multiple platforms like Google Sheets and Trello, was time-consuming and created a technical barrier for clients. This inefficiency led them to seek a solution from Pastel, a feedback and approval platform for creative work.

By implementing Pastel, the agency streamlined its entire feedback process. The solution allowed for seamless asynchronous communication, eliminating the need for lengthy calls and confusing email threads. This saved significant time for the founder, who estimated the value to be ten times the cost of the tool. Pastel also greatly improved the client experience, making the feedback process intuitive and leading to happier clients and better final results.

North Designs

Eric Unger

Founder