Case Study: Lemonly achieves faster feedback and approvals with Pastel

Lemonly - Customer Case Study

Lemonly, an infographic design agency, faced challenges with a buggy, internally-built tool for collecting design feedback from both its team and its clients. The old system was prone to errors, difficult for clients to use, and created significant back-and-forth, slowing down their project workflow. This led them to seek a new solution, which they found in Pastel, a visual feedback platform.

By implementing Pastel, Lemonly streamlined its entire review and approval process. The solution allowed both internal teams and clients to comment directly on designs without needing to create an account, drastically reducing friction. As a result, feedback is now consolidated in one place with full visibility, eliminating the need for project managers to collect and organize comments. Pastel has become an essential tool for the team, saving time and improving collaboration on their 530 annual projects.

Lemonly

Kelsea Hotvet

Project Manager