Case Study: Ada achieves faster feedback and approvals with Pastel

Ada - Customer Case Study

The customer, a company called Ada, needed a more efficient way to gather and manage feedback on its website and other marketing assets to keep pace with rapid iteration and growth. The challenge was that their process of using Slack and Google Docs for feedback was causing delays and hindering their design and development teams' ability to move quickly. Ada turned to the vendor, Pastel, for a solution to streamline this process.

By implementing Pastel, Ada established a centralized and clear feedback system that significantly sped up their review and approval cycles. The solution allowed stakeholders from marketing, content, and executive leadership to provide specific feedback directly on assets without blocking the designers and developers. This enabled the teams at Ada to iterate and ship work much faster, directly supporting their goals as a growing company. The vendor, Pastel, was instrumental in achieving these results.

Ada

Ruth Zive

Head of Marketing