Case Study: University of Wisconsin–La Crosse simplifies campus parking with Passport

University of Wisconsin–La Crosse simplifies campus parking with Passport and 105,000+ annual transactions

The University of Wisconsin–La Crosse faced challenges managing campus parking with outdated pay stations and a mixed payment system. This hardware required costly maintenance, manual cash handling, and created inefficiencies during peak times for its 10,000+ students and visitors. Seeking to reduce friction and simplify operations, the university partnered with the mobile parking payment platform from Passport.

Passport implemented a fully digital, mobile payment solution, eliminating all physical pay stations. This shift, supported by extensive signage and education, streamlined operations by removing hardware maintenance and cash reconciliation. The results included processing over 105,000 transactions and nearly $300,000 in mobile revenue annually, while dramatically improving efficiency for large events. Passport's platform also provided valuable real-time data for managing parking demand and new facilities.

University of Wisconsin–La Crosse