Case Study: Portland Bureau of Transportation (PBOT) achieves 20% mobile-pay adoption and improved parking convenience with Passport (Parking Kitty mobile app)

Portland Bureau of Transportation (PBOT) - Customer Case Study

The Portland Bureau of Transportation (PBOT) was grappling with rising congestion and parking demand as Portland grew, and needed a user-focused way to reduce curbside stress. PBOT partnered with Passport to deploy mobile payments for parking, opting for a private‑label app to meet the city’s needs and reflect its personality.

Passport built and launched the Parking Kitty private‑label mobile app (complete with distinctive hot‑pink cat branding) and supported an integrated marketing push that included street teams, PR, and a promotional video. The Passport solution reached roughly 20% utilization in under a year across PBOT’s ~14,000 spaces, earned national and international attention, and made it easier for drivers and businesses to pay and extend parking sessions.

Portland Bureau of Transportation (PBOT)

Leah Treat

Director