Case Study: Memorial University achieves 118% increase in mobile parking transactions and reduced hardware & maintenance costs with Passport

Innovations in digital infrastructure for a top Canadian university

Memorial University, Newfoundland and Labrador’s only university with more than 18,000 students, faced acute parking challenges: just 3,000 spaces to serve students, staff and visitors, widespread meter vandalism and environmental damage, and high deferred maintenance costs compounded by subsidized permit rates. To modernize parking operations and avoid costly hardware replacement, Memorial selected Passport’s mobile parking payments system.

Passport deployed a mobile-first solution (app, IVR and a digital wallet for cash-based students) plus analytics and parking-monitor reports, and Memorial backed adoption with signage, promotions and communications. The program delivered measurable impact: a 118% year‑over‑year increase in mobile transactions and a 169% lift versus forecast after marketing initiatives, enabled remote session extensions and data-driven zone management, and positioned Memorial to move toward mobile-only payments while cutting hardware repair and maintenance costs.

Memorial University

Mary Beth Delaney

Manager of Strategic Planning and Operations