Case Study: Utah Transit Authority achieves mobile-first ticketing and improved rider access with Passport

Innovating Public Transportation with Mobile Technology

Utah Transit Authority (UTA), which serves 75 cities, 120 routes and six counties, needed a mobile-first solution to make transit more accessible, equitable and future-ready while helping reduce congestion and improve air quality. To simplify fare payment for a large and dispersed rider base, UTA partnered with Passport and adopted Passport’s transit management platform, including the private-label mobile ticketing app UTA GoRide.

Passport implemented its platform and UTA GoRide to enable on‑the‑go fare payments and modernize UTA’s customer experience; the solution now supports service across 75 cities, 120 routes and six counties. Passport’s long-term support and adaptable technology helped UTA streamline payments, improve rider access and position the agency for future innovations.

Utah Transit Authority

Monica Morton

Fares Director