Case Study: University of Wisconsin–Whitewater saves 40+ staff hours/week and increases parking revenue 22% with Passport

Going meterless for a mobile-only parking operation

The University of Wisconsin was struggling with outdated, coin-operated parking meters that frequently failed in cold weather and forced two staff members to spend 40 hours per week on coin collection and meter maintenance. Seeking a meterless, mobile-pay solution, the university selected Passport and its Passport Parking mobile app.

Passport removed meters campuswide and implemented Passport Parking, returning 40+ hours/week to parking staff, enabling cloud-based rate and time-limit management, and simplifying enforcement and parker payments. The change drove measurable gains—$2,000 more in the first month and a 22% increase in parking revenue in the first six months of 2019—while improving operational efficiency and user convenience.

University of Wisconsin

Lisa Miller

Parking Services Internal Operations and Finance