Case Study: City of Tucson doubles mobile ticket activations and boosts transit revenue with Passport

City of Tucson - Customer Case Study

The City of Tucson, home to the University of Arizona and about 16 million annual riders, needed a modern mobile ticketing solution to better serve students, commuters and other riders who found TVMs and smart cards inflexible. To reach a younger, tech‑savvy population and expand fare options, the City of Tucson partnered with Passport to launch the GoTucson Transit mobile ticketing service powered by Passport.

Passport integrated the GoTucson Transit app with Tucson’s existing systems, added multiple fare types and eligibility flows (including a low‑income fare), linked transit and parking via the GoTucson Parking app, and ran targeted marketing to boost adoption. The Passport solution delivered measurable impact: a 100% average increase in activated tickets year‑over‑year and a 147% increase in mobile ticketing revenue from year one to year three.

City of Tucson

Sam Credio

Interim Deputy Director, Tucson Department of Transportation