Case Study: City of Tucson boosts parking revenue and modernizes payments with Passport

City of Tucson - Customer Case Study

The City of Tucson faced crowded curb and lot demand from university students and commercial districts, low turnover in customer spaces, and a need to modernize payments for a young, tech‑savvy population. Seeking a stable, continuously innovative, white‑label payment solution that accepted cash, credit, or mobile, the City of Tucson selected Passport to replace and modernize its parking system.

Passport delivered a white‑label mobile payment and back‑end system (deployed alongside IPS smart meters), plus outreach signage and merchant engagement, in time for the rollout. The implementation drove measurable results: a 277% increase in mobile transactions since launch and higher spend per transaction (2.6x vs. cash and 1.25x vs. credit), improved operational transparency, better lot utilization, and ongoing collaboration with Passport to add in‑app citation payments and digital permits.

City of Tucson

Donovan Durband

Administrator of Park Tucson