Case Study: City of Providence drives app transactions up 81% with Passport Parking validation program

City of Providence increases app transactions by 81% with Passport

The City of Providence was initially hesitant to implement new parking technology due to the historical success of its parking meters. The challenge was to drive awareness and adoption of the mobile payment option provided by the Passport Parking app from vendor Passport.

Passport implemented a validation program supported by radio ads to promote its app. This initiative resulted in an 81% increase in transactions and a 68% increase in mobile pay revenue during the program. The City continued to see sustained growth afterward, demonstrating the long-term effectiveness of Passport's solution.

City of Providence