Case Study: City of Grand Rapids improves parking convenience and payment flexibility with Passport

City of Grand Rapids grows Apple Pay and Google Pay adoption 25% with Passport

The City of Grand Rapids needed a more flexible and comprehensive digital parking solution to replace its overly complicated original program. They partnered with Passport to implement a customized private label parking app to help manage their operations.

The solution implemented by Passport, named MOTU, provided a user-friendly app with a wallet feature and new payment options like Apple Pay and Google Pay. This resulted in a 25% growth in adoption for those payment methods within six months and provided the city with valuable data for decision-making across more than 3,600 parking spaces.

City of Grand Rapids