Case Study: City of Asbury Park doubles parking app utilization with Passport

City of Asbury Park doubles parking app utilization with Passport, boosting mobile transactions 86%

The City of Asbury Park, a popular New Jersey vacation destination, sought to enhance its user experience and digitize its parking operations. To meet this challenge, the city partnered with the vendor Passport to implement its mobile payment platform.

Passport provided a branded mobile application called Asbury PARK for paying and extending parking sessions. Following a marketing effort with new signage, app utilization nearly doubled to 50% within six months, processing 35,000 mobile transactions monthly. As a result, Passport helped the city achieve an 86% increase in mobile parking transactions and a 19% increase in revenue, while also positioning them to lower future hardware maintenance costs.

City of Asbury Park