Case Study: Southwest Ohio Regional Transit Authority (SORTA) achieves 66% increase in tickets sold with Passport mobile ticketing

Bringing convenience and flexibility to transit riders in Southwest Ohio

Southwest Ohio Regional Transit Authority (SORTA) operates Metro’s fleet of more than 410 buses and the Cincinnati Bell Connector streetcar and needed a single-platform ticketing solution to serve its 15 million annual bus trips and 730,000 streetcar trips while meeting a growing, smartphone-first ridership. SORTA selected Passport’s mobile ticketing solution and worked with Passport to launch the branded Cincy EZRide app to provide convenient, multi-modal fare purchasing for riders.

Passport implemented the Cincy EZRide mobile app and back-office management portal in three months, delivering PCI-compliant security, real-time reporting, push notifications, and the ability to gift tickets—while keeping service running when ticket vending machines failed. As a result, Passport’s solution drove an 11% month-over-month increase in average mobile sales since launch and a 66% increase in tickets sold over the first nine months, improving convenience, reliability, and data-driven operations for SORTA.

Southwest Ohio Regional Transit Authority (SORTA)

Dwight A. Ferrell

Chief Executive Officer