Case Study: Tumble launches in Canada with Passport Global In-Country Enablement

Tumble launches Canada in less than 60 days with Passport

Tumble, a direct-to-consumer rug brand, faced a significant challenge when expanding from the U.S. into Canada. Their bulky, heavy products made cross-border shipping economically unviable, and they lacked the resources to set up a local entity to handle fulfillment, compliance, and tax registration. To unlock this growth without building local infrastructure, they turned to Passport and its Global In-Country Enablement service.

Passport provided the solution by acting as Tumble's Merchant of Record, handling all in-country compliance, regulatory requirements, and customs coordination. This allowed Tumble to launch in Canada in less than 60 days instead of an anticipated four to five months. The results were a reliable, growing revenue stream from Canada and the establishment of a repeatable expansion model, which Tumble has since used to launch in the UK.

Tumble