Case Study: Taylor English Duma LLP scales thought leadership with Passle

Taylor English Duma LLP - Customer Case Study

Taylor English Duma LLP, a law firm, wanted to make it easier and more efficient for its attorneys to create client-relevant thought leadership at scale. Working with Passle and its content marketing platform, the firm set out to improve speed, reduce governance burden, and support a broader thought leadership strategy across the business.

Passle launched with a small pilot group of around 20 attorneys and then expanded across the firm as the process proved successful. The solution helped Taylor English Duma LLP turn around content requests within an hour, introduced thought leadership across more than 200 attorney bio pages and other content types, and generated nearly 1,500 pieces of thought leadership in 20 months, making Passle central to the firm’s marketing and business development efforts.

Taylor English Duma LLP

Debbie Ausburn

Partner