Case Study: Howard Kennedy boosts content creation and lawyer engagement with Passle

Howard Kennedy - Customer Case Study

Howard Kennedy worked with Passle because the firm struggled to get busy lawyers to consistently create content for its website, newsletters, and social media. Articles and blogs were often delayed until the moment had passed, and the firm needed an easy-to-use tool that would help lawyers share their voice online.

By adopting Passle, Howard Kennedy enabled more lawyers to contribute content, which supported regular client newsletters, stronger business development, and greater engagement on topical issues. The firm saw a major cultural shift, with lawyers more willing to share opinions, and its content was shared over 3,500 times; over the first 10 months, the team also reported more content, more social sharing, participation from 233 lawyers, and a 0% increase in website traffic.

Howard Kennedy

Chris Oladogba

Digital Communications Manager