Case Study: Reed Smith launches a successful ESG practice with Passle

How to launch a new ESG Practice

Reed Smith, a global law firm, faced the challenge of quickly launching a new ESG Practice to compete with other firms that were already showcasing their expertise. To overcome this, they partnered with Passle to empower their attorneys to create timely, client-relevant content that would establish their thought leadership in this emerging field.

Passle's solution enabled Reed Smith's attorneys to immediately begin creating and sharing digestible, SEO-focused content on ESG topics. This approach resulted in over 30 attorneys publishing more than 80 posts in the 10 months leading up to the official launch, successfully building a bank of expertise and attracting subscribers, including competitors and clients, to their content feed.

Reed Smith

Phill McGowan

Global Director of Communications