Case Study: Fit In Twenty achieves recurring revenue and a custom branded fitness app with Passion.io

Ellen Decker - Customer Case Study

The customer, Fit In Twenty, founded by Ellen Decker, is a fitness business that lost its primary source of personal training income during the Covid-19 pandemic. The initial challenge was creating an engaging and interactive digital product to replace her in-person services, as her website alone proved insufficient for delivering a mobile-first video experience that kept clients motivated.

The vendor, Passion.io, provided the platform for Ellen to build her own custom, branded app. The solution included interactive video workouts, automated push notifications, and a six-week challenge program. This resulted in a significant and steady recurring revenue stream, generating $37.5k per month from over 250 subscribers and an annual revenue of $450k.